A self-review checklist

Checking the technical floor underneath E-E-A-T.

This template covers the crawl-facing groundwork that has to be in place before experience and trust signals can even be evaluated. It is meant to be worked through on your own site, not submitted anywhere.

Most discussion of E-E-A-T focuses on author bios and content depth. Underneath all of that sits a more basic question: can Google reliably crawl and process the pages in the first place.

This checklist groups that groundwork into four areas. Work through each group at your own pace, checking items against your own Search Console account and server logs rather than guessing.

Printed checklist on a clipboard resting on a desk beside a laptop showing a website structure diagram

A. Crawl Accessibility

B. Server & Log Signals

C. Duplicate & Parameter Hygiene

D. Experience & Authorship Signals

How to use this without overreading it

An unchecked item is not automatically a serious problem. It is a prompt to look at that specific area of the site and decide whether it deserves attention now or later.

The checklist works best repeated every few months rather than treated as a one-time exercise. Crawl behavior, server performance, and site structure all shift over time, and a technical foundation needs occasional rechecking rather than a single pass.

Nothing here requires special tools beyond a Search Console account and access to server logs. If log access is not available through your current host, that gap itself is worth noting as an item to resolve before this template can be completed fully.